An exclusive Live Webinar
AI May Destroy the Only Thing Your Clients Valued Your Agency For
A live session for agency CEOs, COOs, and heads of client services
What it's about:
An agency I work with recently lost a major client after years of solid work. No complaints. No blowup. The client just quietly hired people to replicate everything the agency was doing — and then didn't need them anymore.
This is the future AI accelerates for every agency that hasn't figured out how to sell something other than execution. And "we'll just be more strategic" doesn't work when your entire commercial model was designed to sell deliverables.
What we'll cover:
In this session I'll draw on fifteen years and 220+ agency engagements to explore:
- Why the shift from what you deliver to why the client is investing changes everything — including pricing, onboarding, and account management
- The two independent layers of client value, why most agencies can only see one of them, and why AI is about to destroy the one they're standing on
- How your selling behavior creates the client archetypes you then complain about — and why "difficult clients" are often responding rationally to the frame you set
- Why intake and onboarding are the highest-leverage moments in any client relationship — and why most agencies set the wrong frame before any real work begins
- What distinguishes the agencies whose clients see them as irreplaceable from the ones whose clients are quietly planning to replace them
About Jack Skeels
Jack Jack Skeels is CEO of Better Company, where he works with agency and professional services leadership teams on the structural problems that make growth feel harder than it should — the chronic rework, the coordination drag, the client relationships that erode without anyone noticing. Over fifteen years and more than 220 engagements, his work has consistently produced 20–50% faster delivery, 40% less rework, and a 94+ Net Promoter Score from the leaders he's worked with.
is a former RAND Corporation senior analyst and the author of Unmanaged, which won five national and international business book awards. His current work focuses on how AI is reshaping knowledge-work organizations — not just the tools, but the business models, client relationships, and organizational structures underneath them. He writes about this at jackskeels.com and in his Talking Machine series on LinkedIn.
He holds an MBA with honors from USC's Marshall School of Business and an Industrial Engineering degree. He lives in Topanga, California, and when he's not helping agencies see what they've been missing, he's probably on a trail somewhere nearby.